Blog - hellomagic.io

by hello magic studio

The Blog

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Excellent photography is one of the key ingredients in a show-stopping, stand-out-from-the-crowd kind of website. Here are our top tips for planning a brand photoshoot that will produce website-worthy images.

How to Plan The Perfect Branding Photoshoot

Branding

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Natural Food Therapy is a virtual eating disorder recovery clinic. It is founded and led by nutritional therapist, life coach, and eating disorder specialist, Sasha Paul.

Natural Food Therapy | Brand Identity and Showit Website

Project Showcase

An aesthetically designed desk with a flower plant and a desk lamp. Featured image for a blog post in Hello Magic Studio

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Creating a high-converting website may sound like black magic, but it doesn’t have to be. Thanks to Showit’s responsive interface, there are many simple ways to make sure your website is user-friendly and primed for conversions.

13 Tips for Creating a Showit Website that Converts

Showit

Have Lover Will Travel website design mock up in an ipad.

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Have Lover, Will Travel is a wedding officiant and honeymoon travel planning business owned and operated by Elizabeth Norment. Based in New York City, Have Lover, Will Travel bookends their client’s love stories.

Have Lover, Will Travel | Brand Identity and Showit Website

Project Showcase

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So you’ve got a shiny new website? (Best. Feeling. Ever.). But is it showing up in search engine results? Contrary to popular belief, Google is not omniscient (shock horror, I know!). Google doesn’t magically know about every new website that is ever launched. It also doesn’t know when you’ve added a new page or deleted an old one. We have to tell it!

Boost Your Showit Website SEO With This 10-Minute Task

Showit

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Tia Nash Photography is a wedding and elopement photography business based in New Orleans and owned by Tia Bilinsky. A celebration of diversity, pride and love, Tia Nash Photography is on a mission to show the world that love does not have a single aesthetic.

Tia Nash Photography | Brand Identity and Showit Website

Project Showcase

Business Card Designs for Christina Antionette Photography

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Christina is a creative soul, passionate about capturing authentic imagery. We created an ultra-luxury brand to appeal to her high socioeconomic clientele.

Christina Antoinette Photography | Brand Identity

Project Showcase

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Veronica Polce is the heart and soul of Veronica Joy Events. She came to Hello Magic Studio looking to seriously up her business game with professional design.

Veronica Joy Events | Brand Identity and Showit Website

Project Showcase

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Plus free workbook!

Naming your business is a daunting task all entrepreneurs have to face in the early days. We’re laying out our step-by-step guide to help you find the business name of your dreams.

The Foolproof Strategy for Naming Your Business

Business

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The Holistic NYC brand identity is modern, chic and clean. It is noticeably refined to represent a genuinely professional approach to both therapy and property management. The refinement comes through via elegant typefaces and a predominantly neutral colour palette.

Holistic NYC | Brand Identity and Showit Website

Project Showcase

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Squarespace is a powerful and easy way to build a website. It lets you do all sorts of fancy things without writing a single line of code, which is amazing! But, there are some limitations to what you can achieve using the Squarespace blocks and Site Style editor. That’s where custom code is going to come in super handy.

CSS Tweaks for Customising Your Squarespace Website

Squarespace

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At Hello Magic, we are in love with Showit. We’re all about building beautiful websites that attract your dream customers and the only thing better than a gorgeous online home is a gorgeous online home that converts. To get the best of both worlds, you need to know how to optimise your Showit site for SEO.

The Ultimate Guide to SEO on Showit

Showit

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Belle Martin is a wedding photographer based in Melbourne, Australia. She serves young couples planning for and celebrating on the most special day of their lives. Our explicit goal for the project was to ensure the potential clients will find Belle Martin Photography hard to forget when selecting a photographer.

Belle Martin Photography | Brand Identity

Project Showcase

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Tory Asmus is a mindset, fitness and empowerment influencer brand. Tory’s passion is to help women feel more confident so that they can unlock their potential and become the best version of themselves. She serves her community with high-quality fitness classes, mindset courses, freebies, printables, a community group and a podcast.

Tory Asmus | Brand Identity

Project Showcase

A woman of color holding color swatches.

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Between “branding”, “brand voice”, “brand identity”, “visual identity” and the overarching term “brand”, there’s a lot happening under that umbrella. Brand identity is an essential part of the design process here at Hello Magic Studio so, in this post, we’ll clear it up.

What exactly is a brand identity?

Branding

Two women working side by side.

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Love it or hate it, your website can’t exist without copywriting. Combined with strategic design, copy is pivotal in guiding your visitors right where you want them and convincing them to make a move. It can truly make the difference between a visitor who’s hooked and one who bounces right on off your site.

8 Fatal Mistakes You’re Making With Your Website Copy

Copywriting

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Superbody is the brainchild of the Dutch fitness and wellness coach, Mascha van Tongeren. She focuses on helping women develop a healthy lifestyle that they can enjoy and sustain for many years to come. The Superbody Coaching brand needed to be modern and chic to appeal to the taste of the women in their forties.

Superbody Coaching | Brand Identity and Showit Website

Project Showcase

Business woman writing in her notebook on a table.

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In the design industry, it’s common practice to deliver multiple concepts to clients and then widdle down the final idea based on their feedback. In the early days of Hello Magic, we would start by presenting three to twelve logos, ask the client which they liked best, do a round of edits based on their feedback, and REPEAT!

Why We Use The One Concept Method

Branding

Laptop, drinking glass and notebook on top of a marble table.

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Showit is a dream of a website platform. Both designers and business owners rave about Showit because it’s stupidly easy to use and presents very few limitations when it comes to design. But more than how fun and simple the platform is to use, Showit also offers a very interesting option when it comes to blogging.

What You Need to Know About Blogging on Showit

Showit

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Staying motivated as an entrepreneur isn’t just “helpful”, it’s essential. You are your own boss and no one else will care what you are doing with your time. Want to finish at 2pm, get into bed and eat popcorn? You can! (I do). Want to ignore all hunger pains and continue to pretend you don’t need to pee to work just a liiiiitle bit longer? Go for it! (I do).

4 (Actually Helpful) Strategies for Staying Motivated in Business

Business

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When Jayci Foster approached us with dreams of starting her own women’s clothing boutique, we were absolutely ITCHING to design her something special. We created a warm, adorable and truly enticing brand identity to establish the Havey Roe aesthetic. We used unique illustrations and feminine colours, and we couldn’t be happier with the outcome!

Havey Roe Boutique | Brand Identity

Project Showcase

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We created a strong and memorable brand for Lisa Bruno of Well Done Nutrition. The design establishes Lisa’s new business as a strong choice in a competitive industry. We used modern colors and delicate design details that veered away from the anything cliche. The elegancy is kept relevant with clean sans serif font pairings and on-trend imagery.

Well Done Nutrition | Brand Identity & Showit Website

Project Showcase

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