the blog

inspiration to grow your business with PROPER GOOD design &  compelling copywriting

see our work, learn about showit, squarespace & shopify, & get inspired

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Whether you’re a business owner right now or you’re waiting to take the plunge, you know that there’s tons of information and new skills to learn. Books are an amazing resource to help you cultivate knowledge. Reading a good book is like sitting down with the smartest people in the world and listening to them […]

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Kevin Benoit is a wedding and elopement photographer based in New Orleans, Louisiana. We worked with Kevin to recreate his brand as a wedding vendor. We designed a full visual identity meant to evoke timelessness, elegance and warmth. We designed and developed a new Showit website to guide his clients through a unique experience.

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No one likes boring legal things. But sometimes in life, we gotta put our big kid pants on, and deal with something less than thrilling on our to-do list. Understanding what you need to do for website security and legal compliance can be overwhelming. We’ve put together a list of five ways to legally protect your small business website. 

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Are you considering investing in professional branding or a rebranding project but unsure if it’s even worth it? It’s a valid concern. After all, there are many factors to take into account when making such an important decision for your business. To help you out, we’ll share with you a few cold, hard stats about the benefits of branding that just might convince you to take the plunge.

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Alden Clothing is a bespoke women’s fashion label based in Melbourne, Australia. They offer a unique shopping experience where customers have the opportunity to mix-and-match details to design their own garments. Customers can select from a range of sleeve and bodice styles, dress lengths, and fabrics to create their ideal combination.

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Do you have a bunch of *AMAZING* reviews from your past clients or customers on Google? Wondering if they ever actually get read by your potential clients or customers? Social proof is an essential marketing tool. Let’s not let that compelling testimonial gold go to waste or get lost in an Internet black hole!

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“Should I use Showit or Squarespace for my website?” This is a question we hear from many clients. And no wonder. Figuring out whether you should create a website using Squarespace or Showit is like trying to find a consensus over whether pineapple belongs on pizza or not.

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Excellent photography is one of the key ingredients in a show-stopping, stand-out-from-the-crowd kind of website. Here are our top tips for planning a brand photoshoot that will produce website-worthy images.

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Love it or hate it, your website can’t exist without copywriting. Combined with strategic design, copy is pivotal in guiding your visitors right where you want them and convincing them to make a move. It can truly make the difference between a visitor who’s hooked and one who bounces right on off your site.

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Lina Skukauskė is a life coach and alternative therapist located in Lithuania. She supports awakening women to do inner work, heal from trauma and manifest their most expansive, feminine, heart-led lives.

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So you’ve got a shiny new website? (Best. Feeling. Ever.). But is it showing up in search engine results? Contrary to popular belief, Google is not omniscient (shock horror, I know!). Google doesn’t magically know about every new website that is ever launched. It also doesn’t know when you’ve added a new page or deleted an old one. We have to tell it!

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Creating a high-converting website may sound like black magic, but it doesn’t have to be. Thanks to Showit’s responsive interface, there are many simple ways to make sure your website is user-friendly and primed for conversions.

An aesthetically designed desk with a flower plant and a desk lamp. Featured image for a blog post in Hello Magic Studio

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We worked with Savanna to establish a brand and website that serves as an extension of her approach to photography and reflects her soulful personality.

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At Hello Magic, we are in love with Showit. We’re all about building beautiful websites that attract your dream customers and the only thing better than a gorgeous online home is a gorgeous online home that converts. To get the best of both worlds, you need to know how to optimise your Showit site for SEO.

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In the design industry, it’s common practice to deliver multiple concepts to clients and then widdle down the final idea based on their feedback. In the early days of Hello Magic, we would start by presenting three to twelve logos, ask the client which they liked best, do a round of edits based on their feedback, and REPEAT!

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Showit is a dream of a website platform. Both designers and business owners rave about Showit because it’s stupidly easy to use and presents very few limitations when it comes to design. But more than how fun and simple the platform is to use, Showit also offers a very interesting option when it comes to blogging.

Laptop, drinking glass and notebook on top of a marble table.

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Staying motivated as an entrepreneur isn’t just “helpful”, it’s essential. You are your own boss and no one else will care what you are doing with your time. Want to finish at 2pm, get into bed and eat popcorn? You can! (I do). Want to ignore all hunger pains and continue to pretend you don’t need to pee to work just a liiiiitle bit longer? Go for it! (I do).

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Squarespace is a powerful and easy way to build a website. It lets you do all sorts of fancy things without writing a single line of code, which is amazing! But, there are some limitations to what you can achieve using the Squarespace blocks and Site Style editor. That’s where custom code is going to come in super handy.

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Between “branding”, “brand voice”, “brand identity”, “visual identity” and the overarching term “brand”, there’s a lot happening under that umbrella. Brand identity is an essential part of the design process here at Hello Magic Studio so, in this post, we’ll clear it up.

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Naming your business is a daunting task all entrepreneurs have to face in the early days. We’re laying out our step-by-step guide to help you find the business name of your dreams.

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Natural Food Therapy is a virtual eating disorder recovery clinic. It is founded and led by nutritional therapist, life coach, and eating disorder specialist, Sasha Paul.

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Have Lover, Will Travel is a wedding officiant and honeymoon travel planning business owned and operated by Elizabeth Norment. Based in New York City, Have Lover, Will Travel bookends their client’s love stories.

Have Lover Will Travel website design mock up in an ipad.

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Tia Nash Photography is a wedding and elopement photography business based in New Orleans and owned by Tia Bilinsky. A celebration of diversity, pride and love, Tia Nash Photography is on a mission to show the world that love does not have a single aesthetic.

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Christina is a creative soul, passionate about capturing authentic imagery. We created an ultra-luxury brand to appeal to her high socioeconomic clientele.

Business Card Designs for Christina Antionette Photography

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Veronica Polce is the heart and soul of Veronica Joy Events. She came to Hello Magic Studio looking to seriously up her business game with professional design.

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Belle Martin is a wedding photographer based in Melbourne, Australia. She serves young couples planning for and celebrating on the most special day of their lives. Our explicit goal for the project was to ensure the potential clients will find Belle Martin Photography hard to forget when selecting a photographer.

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When Jayci Foster approached us with dreams of starting her own women’s clothing boutique, we were absolutely ITCHING to design her something special. We created a warm, adorable and truly enticing brand identity to establish the Havey Roe aesthetic. We used unique illustrations and feminine colours, and we couldn’t be happier with the outcome!

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We created a strong and memorable brand for Lisa Bruno of Well Done Nutrition. The design establishes Lisa’s new business as a strong choice in a competitive industry. We used modern colors and delicate design details that veered away from the anything cliche. The elegancy is kept relevant with clean sans serif font pairings and on-trend imagery.

the portfolio

see our work

We have created for photographers, florists, dietitians, psychologists, real estate businesses, clothing boutiques, beauticians, fashion labels, wedding vendors, event planners, and skincare and beauty products.

visit the portfolio