Your business deserves so much more than just a pretty logo

Where strategy meets aesthetics

They choose the ones that captivate them from the get-go—the ones they see themselves (or a version of themselves) in.

Your customers choose brands they resonate with.

Brands are kind of like people. They have a personality, a story, a style, a vibe. 

The FAQs

the process

our offerings

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Strategy that involves a deep understanding of your customers and market.

Design that brings your business’s vision to life and catches the eye of your ideal customer.

Messaging that resonates with your customers and inspires them to act

if you want to knock their socks off, you need the full package:

website design

comprehensive brand strategy
Audience research
competitor analysis
Primary + secondary logos
Brand marks & icons
Brand patterns & textures
Moodboard
Cohesive color palette
Font system
Brand guidelines
2 refinement rounds
Print + web files

what’s included:

La crème de la crème! Our Signature Branding Package is the entry point to working with us. It consists of two main parts: strategy and identity. They work together to produce a professional brand that isn’t just beautiful, but is crafted to attract the right people to your business like a magnet.

We use the One Concept Method, which involves presenting a singular, cohesive brand identity that helps guide you through the design process. It allows us to lay out every element of your brand and how they will all work together.

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Signature Branding Package

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Copywriting

We offer three core website packages, with a variety of inclusions:

Up to 6 pages (add-ons available)
Blog design
search engine optimisation
Website copywriting
Lead magnet funnel
Handover lesson
Custom code
Mobile optimisation

Sure, your customers might be stalking you on Instagram. But, when they make their way to your website, they mean business. It’s the face of your brand, so it must be compelling and high-performing. Once you’ve got your brand identity, you’re ready to let it flourish on your brand’s digital home.

We craft Showit and Squarespace websites that offer full functionality. Careful thought and planning goes into every page, ensuring you’re not only visually resonating with your audience, but also converting visits into sales.

A full list of inclusions is available in our Investment Guide.

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Website Packages

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consulting

Intensive research including interviews with past clients or ideal clients. So we nail the messaging.

Story-driven testimonials from your past clients pulled straight from our interviews.

Brand voice summary to provide guidelines for your marketing going forward (as part of your Brand Guidelines from your design package).

Up to 5 pages of engaging, persuasive copy written in your brand voice (additional pages available).

Review of your copy once design is implemented to make sure the messaging pops in all the right ways.

what’s included:

We strongly recommend professional copywriting to turn your sparkly new brand and website design into the full package. You need to communicate exactly what you do and who you do it for in order to turn lurkers into buyers. And, like design, you need to do it in a way that helps you stand out from every other business on the literal or digital block. A strong brand voice and messaging that resonates lets your visitors know they’re in the perfect spot.

Full website copy is included in our Gold & Platinum Website Packages and available as an add-on to the Silver package.

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Website Copywriting

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seo package

Sales strategy so you know how to best price and package your offerings.

Cost management to help you perfect those profit margins.

Financial forecasting so you can place yourself smack dab in the best spot in your market.

Excel and workflow management so you can spend less time scratching your head over spreadsheets and more time doing what you’re amazing at.

what’s included:

Entrepreneurship’s a doozy. From pricing strategy to cost management, business ownership comes with a ton of hats you didn’t necessarily sign up for when you decided to chase your dream. Sometimes you need some help navigating this wild outback.

That’s why, in addition to making your brand look and sound its best, we also offer a dose of business guruship to make sure you flourish on the backend too. Streamlined processes? Market analysis? Goal driven solutions? Check. Check. Check.

Business consulting is included in our Platinum Website Package and available as an add-on to all other packages.

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Business Consulting

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add-ons

PERSONALISED KEYWORD RESEARCH KEYWORD SUMMARY SHEET
PAGE OPTIMISATION
IMAGE OPTIMISATION
PIN BUTTON INSTALLATION
GOOGLE ANALYTICS SET UP SITEMAP SUBMISSION
PINTEREST PROFILE OPTIMISATION ANALYTICS TRACKING SHEET
TASTY PINS SUBSCRIPTION
TASTY PINS INSTALLATION
YOAST SEO INSTALLATION
TRAINING VIA OUR SEO MASTERCLASS

what’s included:

The only thing better than a beautiful website is a beautiful website that converts. Let’s make sure your new digital shop front gets found on the big wide web.

Our SEO & Pinterest Optimisation Package lays the groundwork to ensure every inch of your content is optimised not just for Google, but also for Pinterest. We’ll also teach you exactly how to track your analytics and how to publish blog posts that benefit your search engine rankings so that your website stays SEO-friendly in the long-run.

SEO & Pinterest Optimisation is included in our Gold & Platinum Website Packages and available as an add-on to the Silver package.

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SEO & Pinterest Optimisation

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branding

LEAD MAGNET PACKAGE
INSTAGRAM GRAPHICS PACK
ADDITIONAL WEB PAGEs
blog design
email marketing copywriting
long-form sales page
podcast art design
blog content copywriting
print collateral

add-on offerings

Looking for something extra or to tailor your package? We offer a variety of à la carte services so you have exactly what you need to take your market by storm.

We also offer monthly retainers for ongoing design, tech support, copywriting and consulting for past clients.

More information about our additional services is available in our Investment Guide.

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Additional Services

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Andres Ayesta, Planos

“Hello Magic was able to capture exactly what we wanted and went beyond to show us things in the design process that we didn’t even know we needed.”

“It’s more than I could have ever expected.”

Vanessa Kensing, Holistic Psychotherapy NYC

“[They] asked thoughtful and engaging questions that helped us feel like they really wanted to understand what we did and what our website needed to communicate.”

“Hello Magic did an amazing job of distilling [our vision] into a creative process.”

Lisa Martinello, Master Coach

“I love my new brand and website and the care and attention to detail that went into it. It feels professional, distinctive, and absolutely custom. I also love the brand elements package and all the variations of the photos and design elements.”

“Hello Magic left no stone unturned.”

Veronica Polce, Event Planner, Veronica Joy Events

“I could not be any happier with the final product. Everything from the copywriting to the visuals to the layout to the Instagram templates...Everything is done so beautifully. Hello Magic was able to take me out of my comfort zone and educate me on things I might not have been comfortable with. I couldn’t be happier and more thankful.”

“Hello Magic truly brought my vision to life.”

Whatever your package, we don’t pick a colour or type a word before tackling strategy, the core of all our projects. We kick things off with the appropriate questionnaires and deep dive clarity calls to analyse your ideal customers, your competition, and the ways you’ll stand out in your messaging and visual identity. You’ll also receive a Brand Strategy document that outlines your brand’s ethos, audience, messaging, mood board, and goals.

Strategy & Discovery

If copywriting is part of your package, you’ll work with our copywriter to dive deep into your brand’s story, offers, and voice to develop copy that converts and connects on a human level. We’ll conduct market research into industry competitors and phraseology used by your target customers. We'll then put together your Brand Voice Guidelines and write your website copy before sending it off to design.

Copywriting

When it comes time to make things beautiful, we’ll begin with a Brand Strategy presentation and moodboard that highlights your mission, target market, competition, values, beliefs, and more. Once the strategy is approved, we’ll refine the visual development of your brand using the One Concept Method. You’ll get access to an in-depth presentation where we’ll collaborate with you to perfect every last detail. 

Brand Design

After finalising your visual identity, we’ll begin designing your website and other collateral. Careful thought and planning goes into every page, ensuring your website not only visually resonates with your audience, but also converts visits into sales. You’ll be involved in refining the design to make sure every pixel is working harmoniously. We will then build your design into your chosen website platform (Showit or Squarespace) and connect the tech-y bits together.

Website Design & Build

We want you to feel empowered in maintaining your sparkly new website. We’ll provide you with either a recorded or live training session (depending on your package). By the end of the project, you’ll receive your unique font system and your brand assets (in web + print format) for using your custom elements out in the wild. You’ll also receive a detailed Brand Guidelines document to ensure your brand stays consistent into the future as your business conquers the world—err, we mean, flourishes in the marketplace!

Handover

We want you to feel empowered in maintaining your sparkly new website. We’ll provide you with either a recorded or live training session (depending on your package). By the end of the project, you’ll receive your unique font system and your brand assets (in web + print format) for using your custom elements out in the wild. You’ll also receive a detailed Brand Guidelines document to ensure your brand stays consistent into the future as your business conquers the world—err, we mean, flourishes in the marketplace!

Handover

After finalising your visual identity, we’ll begin designing your website and other collateral. Careful thought and planning goes into every page, ensuring your website not only visually resonates with your audience, but also converts visits into sales. You’ll be involved in refining the design to make sure every pixel is working harmoniously. We will then build your design into your chosen website platform (Showit or Squarespace) and connect the tech-y bits together.

Site Design & Build

When it comes time to make things beautiful, we’ll begin with a Brand Strategy presentation and moodboard that highlights your mission, target market, competition, values, beliefs, and more. Once the strategy is approved, we’ll refine the visual development of your brand using the One Concept Method. You’ll get access to an in-depth presentation where we’ll collaborate with you to perfect every last detail. 

Brand Design

If copywriting is part of your package, you’ll work with our copywriter to dive deep into your brand’s story, offers, and voice to develop copy that converts and connects on a human level. We’ll conduct market research into industry competitors and phraseology used by your target customers. We'll then put together your Brand Voice Guidelines and write your website copy before sending it off to design.

Copywriting

Whatever your package, we don’t pick a colour or type a word before tackling strategy, the core of all our projects. We kick things off with the appropriate questionnaires and deep dive clarity calls to analyse your ideal customers, your competition, and the ways you’ll stand out in your messaging and visual identity. You’ll also receive a Brand Strategy document that outlines your brand’s ethos, audience, messaging, mood board, and goals.

Strategy & Discovery

The Process

Lauren Anzevino, Lauren Anzevino Lifestyle Photography

“Every morning, I’d wake up to emails filled with new designs and it was always the best part of my day. Every step of the process, even the smallest steps, were so exciting because I really was able to see my brand come to life at each stage.” 

“The entire process was amazing.”

Veronica Polce, Veronica Joy Events

“The process was great and the perfect balance of getting done quickly and efficiently but also incredibly thought-out and intentional. It was nice to feel taken care of. I knew I was in the hands of true professional[s].” 

“My favourite part was the process...every step of the way.”

Andres Ayesta, Planos

“The process was streamlined, clear, and concise. No wonder why you can accomplish so much in so little time.”

“It felt like I was opening up a present…”

Lisa Martinello, Master Coach

“My favourite part was waiting for the brand visions and revisions to come to life until we found something perfect!”

“I felt like a kid on Christmas day every time.”

Instead of sending you multiple visual concepts to choose from, the One Concept Method involves presenting a singular, cohesive brand identity. This allows us to lay out every element of your brand (not just a disconnected logo or a pattern) and how they will all work together. This limits the number of decisions you have to make and thoughtfully guides you through the design process.

By using the One Concept Method, we’re able to avoid subjective opinions that can get in the way of what is truly the best choice for your brand. That doesn’t mean we don’t take your opinion into account. Our process is inherently collaborative. But, by guiding you in the right direction with one solid, fleshed-out concept, we’re able to fully commit to making the magic you hire us for without jeopardising strategy.

Read more about why we love it here.

WHAT’S THE ONE CONCEPT METHOD AND WHY DO YOU USE IT?

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We serve clients all over the globe with zero timezone issues, from the US and Canada to Europe and Australia.

In fact, we’ve actually found the time differences to be an advantage! Since our designers are in Australia and many of our clients are in North America or Europe, there are a few perks:

1. Our designers meet with clients first thing in Australia’s morning, which means our clients get to enjoy meetings toward the end of their day or even after they’ve finished work. 

2. Our designers then work throughout their day/our clients’ night. So, by the time our clients wake up, they have exciting new elements to review! Not much is better than the satisfaction of getting that exciting ClickUp notification in the morning. 

IS IT HARD TO WORK TOGETHER IF OUR TIME ZONES ARE FAR APART?

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We offer website design for both Showit and Squarespace.

WHAT WEBSITE PLATFORM DO YOU USE?

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After completing our inquiry form, we’ll send you our investment guide along with an invitation to book a discovery call with our Lead Designer, Sinead.

We’ll jump on Zoom so we can get to know each other better and explore your needs. You’ll then receive a proposal tailored to your project.

Once you accept, a 50% deposit will be due within five business days in order to lock in our next available start date.

WHAT HAPPENS AFTER I APPLY? 

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We only take on one project during the design phase at a time. This allows us to focus all our creative energy on you and to stick to short deadlines.

It does, however, mean that you will need to be available for a few meetings throughout your short project, and to respond to feedback requests within 24 hours of receiving them. We’re able to complete the work on speedy deadlines because our clients become our #1 priority during their project dates.

However, this means we require speedy revision turnarounds. The quicker you review what we send, the more time we have to do the work. 

HOW ARE YOU ABLE TO COMPLETE PROJECTS ON SUCH SHORT TIMELINES?

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Yes, we offer tech support on an ongoing basis through our retainer packages.

We also include a handover tutorial in our website packages so you’re well acquainted with your platform. That way, you’re able to complete minor updates yourself, if you wish to. 

DO YOU OFFER ONGOING WEBSITE MANAGEMENT?

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Our passion is branding and establishing a strong foundation for businesses to grow from.

Therefore, the entry-point to working with Hello Magic is through our Signature Branding Package.

CAN YOU DESIGN A WEBSITE USING MY EXISTING BRAND IDENTITY?

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Our Gold Website Package includes professional website copywriting and copywriting is available to add on to any package. Our copywriter, Natalie, will work with you to develop your brand voice, conduct voice of customer research, and write the necessary pages for your website. 

That said, if professional copywriting is not in your budget, you’re welcome to write your own website copy.

WHO WRITES MY WEBSITE COPY? 

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This is an inclusive and safe space.

We’re committed to empowering all people. Your gender identity and expression, sexual orientation, ethnicity, age, religion, and/or disability status are all valued and welcomed at Hello Magic. 

Is Hello Magic LGBQTIA+-friendly?

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Ah, her most frequently asked question 😅.

It is pronounced “shi-NAYD”. Click here to listen to someone saying it.

HEY SINEAD, HOW DO I PRONOUNCE YOUR NAME?

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get our investment guide

If you’re ready to start crafting the brand and website of your dreams, we invite you to book a Discovery Call with our Lead Designer, Sinead.

 We’ll jump on Zoom so we can get to know each other better and explore your needs. You’ll then receive a proposal tailored to your project. Once you accept, a 50% deposit will be due to lock in your start date.

Ready to make magic?

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