Impact + incredible conversion rate included

We make showstoppers out of small businesses

A compelling brand and intentional design has the power to supercharge the growth of every business.

From your design to your copy, we build multi-faceted brand identities rooted in strategy. So you walk out with a brand and a website that brings your vision to life and attracts your ideal customer like sauce to a Bunnings sausage.

Then keep them coming back for more

Captivate your customers at a glance

We are constantly improving every aspect of our process and developing our creative skills. We aren’t afraid to try something new. Our mission is to holistically serve our clients no matter what they need from us. This drives us to continually grow, learn, and refine everything we do.

04. Growth Mindset

We take a meticulous approach to ensuring your new brand identity attracts your ideal customer. We ask over and over, “How does this resonate with the target audience?”Our work isn’t just beautiful for the sake of it (though it is definitely that). It’s also genuinely effective at captivating the people you want to work with.

03. Intentional Aesthetic

We only work with business owners that we feel authentically aligned with. That means we’re able to use intuition to get inside your head and bring your vision into reality. We’ve had clients say, “they seemed to know what we wanted before we did.”

02. Values-Driven

We use our expertise to guide you through every step of your project and ensure each decision is one you feel good about. We mix our aesthetic with a little of what you like and a lot of what your audience likes to produce truly compelling, memorable brands.

01. Collaborative Process

our priorities

So, let’s just say we know the grit, passion, and nerves that go into building a flourishing business. We’ve seen the power of a strong visual identity, persuasive messaging, and sharp business strategy play out for ourselves and our clients time and time again.


When you’ve got the full package...big things happen

Like many great things, Hello Magic found its start in a Denny’s booth at 3:00am, far away from home. 

Our founder and fearless leader, Sinead lives and breathes all things design. She launched Hello Magic while living the digital nomad life and has racked up three intense years in code, website development, and design along the way.

Based in Melbourne, Australia, Sinead’s mission is to turn your dreams into high-converting eye candy. She believes in the power of excellent visuals to elevate any business, sell any product, and establish any brand. She focuses on digging deep into the psyche of your ideal customer so the right people will come knocking on your door.

When she can be dragged away from her Illustrator artboards, Sinead loves a good self-care Sunday, a sneaky glass of red with her girlfriends, and endless snuggles with her toy poodle, Ziggy.

Founder & Lead Designer | she/her

Sinead Easdon

Some people may break out in hives at the thought of writing a bunch of copy but, for Natalie, there are few greater pleasures.

Based on Vancouver Island, Canada, Natalie believes the most compelling copy embraces your flaws and quirks. It balances conversion techniques with a human-centric approach and genuine connections.

With 5+ years in professional writing and marketing communications (including journalism, public relations, content writing, and conversion copywriting), she brings a serious love for storytelling and results.

When she's not writing up a storm, you'll almost certainly find Natalie enjoying something delicious on the beach or throwing a dance party in her kitchen.

Copywriter | SHE/HER

Natalie Gates

Our in-house business strategy pro, Jake makes problem-solving, sales, and finances look easy. With a degree in business and over ten years in business management, Jake is ready to resolve your most challenging problems.

Customer service issues, workflow management, price architecture, research, data analysis, promotional strategy…Name it and he’ll handle it. Jake can revolutionise the way you work and get you back to doing what you love most.

Based in Melbourne, our business knight in shining armour can often be spotted wine tasting in the Yarra Valley, firefighting for the CFA, or camping with his friends (and sometimes all at the same time).

Business Consultant | HE/Him

Jake Thompson

Every business needs an all-rounder/sorter-outer to complete the dream team. Sophia brings her SEO knowledge and talent, along with a wide range of skills that help get your project done quicker (seriously, you should see her stack of courses and credentials).

A whizz kid at Illustrator, Canva, Showit, coding, and basically all things Hello Magic, Sophia works closely with our designers to complete site builds, carry out our SEO package, and deliver your brand assets.

Based in the Philippines, when she’s not being an organisational superstar, Sophia loves to read anything by Jane Austen or to practise one of the seven languages she speaks. No big deal.

Assistant & SEO Expert | SHE/HER

Sophia Hilario

If it’s time to start crafting the brand and website of your dreams, we invite you to apply to work with us.

Start by filling out our inquiry form. We'll send our investment guide along with an invitation to book a discovery call. 

apply now

Ready to make some magic?

Veronica Polce, Event Planner, Veronica Joy Events

“I could not be any happier with the final product. Everything from the copywriting to the visuals to the layout to the Instagram templates...Everything is done so beautifully. Hello Magic was able to take me out of my comfort zone and educate me on things I might not have been comfortable with. I couldn’t be happier and more thankful.”

“Hello Magic truly brought my vision to life.”

Andres Ayesta, Planos

“Hello Magic was able to capture exactly what we wanted and went beyond to show us things in the design process that we didn’t even know we needed.”

“It’s more than I could have ever expected.”

Vanessa Kensing, Holistic Psychotherapy NYC

“[They] asked thoughtful and engaging questions that helped us feel like they really wanted to understand what we did and what our website needed to communicate.”

“Hello Magic did an amazing job of distilling [our vision] into a creative process.”

Lisa Martinello, Master Coach

“I love my new brand and website and the care and attention to detail that went into it. It feels professional, distinctive, and absolutely custom. I also love the brand elements package and all the variations of the photos and design elements.”

“Hello Magic left no stone unturned.”

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