We create brands that tell stories, win hearts, & amplify reputations.
About Us
Like many great things, Hello Magic found its start at 3:00am in a Denny’s booth far away from home. So, let’s just say we know the grit and passion that go into building a flourishing business.
Time and time again, we’ve seen the power of a strong brand play out for ourselves and our clients. That’s because we don’t just create brands that look good. We create brands that are fuelled by strategic thinking and meaningful choices.
From design to copy, we build multi-faceted brands rooted in strategy and sprung from passion.
creative, practical, personable
Every business needs an all-rounder and problem-solver to complete the dream team. Hannah brings her SEO expertise, passion for design, and a wide range of creative skills to keep your project moving efficiently and effectively.
With over ten years of experience as a flight attendant and running her own website development business, Hannah brings intuitive skills that are invaluable to our team. A whizz at Illustrator, Canva, Figma, Showit, and essentially everything Hello Magic, Hannah works closely with us to build sites, carry out our SEO package, and deliver polished brand assets.
As a new mother, Hannah doesn't have much free time, but when she does, she usually just uses it to nap!
Technical Assistant
Hannah Mercado
Our resident marketing guru, Emily, brings over ten years of experience in digital communication and consulting. Her passion took root during her studies, where she earned a degree in Communications & Sociology at Boston University.
At the end of the day, marketing always comes down to one thing: relationships. Between companies and their customers, between people and the world around them, and between agencies and their clients. Emily loves thinking of creative ways to nuture these relationships and watching them bloom.
In her life beyond the digital world, Emily can be found tucking into a good book, spending time with her husband and pets, trying new restaurants, and traveling anywhere there's a body of water.
Marketing Consultant
Emily Paulsen
Some people may break out in hives at the thought of writing a bunch of copy, but, for Natalie, there are few greater pleasures.
Based in Kelowna, Canada, Natalie believes the most compelling copy embraces your quirks and prioritises genuine empathy for your people. She focuses on blending conversion techniques with a human-centric approach and your one-of-a-kind brand voice. With 5+ years in professional writing and marketing communications (including journalism, public relations, content writing, and conversion copywriting), she brings a serious love for storytelling and results.
When she's not writing up a storm, you'll almost certainly find Natalie getting lost in nature, plotting her next meal, or throwing a dance party in her kitchen.
Copywriter
Natalie Gates
Our founder and fearless leader, Sinéad lives and breathes all things design. A graduate of Shillington College of Graphic Design, she launched Hello Magic in 2018 while living the digital nomad life.
Based in Melbourne, Australia, Sinéad’s mission is to turn your dreams into high-converting eye candy. She believes passionately in the power of excellent visuals to elevate any business, sell any product, and establish any brand. She focuses on digging deep into the psyche of your ideal customer so the right people will come knocking on your door.
When she can be dragged away from her artboards, Sinéad loves a good self-care Sunday, a proper binge read and endless snuggles with her toy poodle, Ziggy.
Designer & Founder
Sinéad Easdon
We are constantly improving every aspect of our process and developing our creative skills. We aren’t afraid to try something new. Our mission is to holistically serve our clients no matter what they need from us. This drives us to continually grow, learn, and refine everything we do.
Growth Mindset
We take a meticulous approach towards ensuring your new brand identity attracts your ideal customer. We ask over and over, “How does this resonate with the target audience?” Our work isn’t just beautiful for the sake of it (though it is definitely that). It’s also genuinely effective at captivating the people you want to work with.
Intentional Aesthetic
We only work with business owners that we feel authentically aligned with. That means we’re able to use intuition to get inside your head and bring your vision into reality. We’ve had clients say, “they seemed to know what we wanted before we did!”
Values-Driven
We use our expertise to guide you through every step of your project and ensure each decision is one you feel good about. We mix our aesthetic with a little of what you like and a lot of what your audience likes, in order to produce truly compelling and memorable brands.
Collaborative Process
We know investing in your business can be scary. Our approach is collaborative, personalised, and comprehensive.
our approach
“The website is beautiful, the branding is impactful,
and all the different aspects of the project have come together seamlessly. Working with Hello Magic Studio has elevated my business significantly and supported us to be seen by the right customers. Sinead, you are a shining star. I absolutely love working with you and your team. You have been incredible and I am forever grateful.”
Sasha Paul, Natural Food Therapy
“I’ve doubled my bookings since launching two months
ago. I've been able to raise my prices and haven't had any inquiries through my website that raised any eyebrows
about my rates (which are relatively high for this industry). My website now communicates value and a truly dynamic service. The experience pulls the viewer in and tells them the story of my brand and passion.”
Liz Norment,, Have Lover Will Travel
"My upsell conversions have doubled resulting in more than $10,000 additional revenue. Hello Magic helped unlock the next level for my brand. Hiring Hello Magic was absolutely the right decision for my business. Sinead set the tone for my business through a clear and cohesive aesthetic that resonates with my ideal buyer."
Kyra Gustwick, Photographer
“I’ve doubled my bookings since launching two months
ago. I've been able to raise my prices and haven't had any inquiries through my website that raised any eyebrows
about my rates (which are relatively high for this industry). My website now communicates value and a truly dynamic service. The experience pulls the viewer in and tells them the story of my brand and passion.”
Liz Norment,, Have Lover Will Travel
"My upsell conversions have doubled resulting in more than $10,000 additional revenue. Hello Magic helped unlock the next level for my brand. Hiring Hello Magic was absolutely the right decision for my business. Sinead set the tone for my business through a clear and cohesive aesthetic that resonates with my ideal buyer."
Kyra Gustwick, Photographer
"The moment I relaunched, I saw my business take off overnight. I have a seamless process in place created by Hello Magic that automatically gets me more clients easier and faster. I loved the planning and strategizing process. It felt like it was Christmas morning when I would wake up and see my brand come to life. Sinead is fast and effective and I have great trust and respect for her."
Veronica Polce, Veronica Joy Events
“I’ve doubled my bookings since launching two months ago. I've been able to raise my prices and haven't had any inquiries through my website that raised any eyebrows about my rates (which are relatively high for this industry). My website now communicates value and a truly dynamic service. The experience pulls the viewer in and tells them the story of my brand and passion.”
“I’ve doubled my bookings since launching two months
ago. I've been able to raise my prices and haven't had any inquiries through my website that raised any eyebrows
about my rates (which are relatively high for this industry). My website now communicates value and a truly dynamic service. The experience pulls the viewer in and tells them the story of my brand and passion.”
Liz Norment,, Have Lover Will Travel
"I’ll never stop shouting praises for Sinead and recommending her to everyone. I couldn’t be happier with how my brand and website turned out. I’ve tried to DIY my branding, copy and website for so long and I was never able to nail it down. Working with Sinead was honestly life changing. We clicked from the beginning and it was such a great experience."
Kevin Benoit, Photographer
"The moment I relaunched, I saw my business take off overnight. I have a seamless process in place created by Hello Magic that automatically gets me more clients easier and faster. I loved the planning and strategizing process. It felt like it was Christmas morning when I would wake up and see my brand come to life. Sinead is fast and effective and I have great trust and respect for her."
Veronica Polce, Veronica Joy Events
"Working with Sinead was absolutely the right decision. The finished design has absolutely exceeded our expectations. Sinead was able to bring our vision to life, while also bringing in her own expertise and ideas. Working together on this has allowed the finished product to utterly shine and we are so confident that a better result could not have been achieved."
Hannah Coyle, Alden Clothing
"The moment I relaunched, I saw my business take off overnight. I have a seamless process in place created by Hello Magic that automatically gets me more clients easier and faster. I loved the planning and strategizing process. It felt like it was Christmas morning when I would wake up and see my brand come to life. Sinead is fast and effective and I have great trust and respect for her."
Veronica Polce, Veronica Joy Events
"I’ll never stop shouting praises for Sinead and recommending her to everyone. I couldn’t be happier with how my brand and website turned out. I’ve tried to DIY my branding, copy and website for so long and I was never able to nail it down. Working with Sinead was honestly life changing. We clicked from the beginning and it was such a great experience."
Kevin Benoit, Photographer
"I’ll never stop shouting praises for Sinead and recommending her to everyone. I couldn’t be happier with how my brand and website turned out. I’ve tried to DIY my branding, copy and website for so long and I was never able to nail it down. Working with Sinead was honestly life changing. We clicked from the beginning and it was such a great experience."
Kevin Benoit, Photographer
"Working with Sinead was absolutely the right decision. The finished design has absolutely exceeded our expectations. Sinead was able to bring our vision to life, while also bringing in her own expertise and ideas. Working together on this has allowed the finished product to utterly shine and we are so confident that a better result could not have been achieved."
Hannah Coyle, Alden Clothing
"Hello Magic is one of a kind. Sinead is so organized, it is incredible! She makes sure to guide you in the direction that is best for your brand and ultimately for your client. I loved that approach and admire that. Sinead is not about simply getting things done, but takes the time to do it right and explains things in such a clear way for it to make sense! Hire her - you will be blown away!"
Nichole Andrews, The Oncology Dietitian
"Working with Sinead was absolutely the right decision. The finished design has absolutely exceeded our expectations. Sinead was able to bring our vision to life, while also bringing in her own expertise and ideas. Working together on this has allowed the finished product to utterly shine and we are so confident that a better result could not have been achieved."
Hannah Coyle, Alden Clothing
"Sinead managed to put into my website how I see my business, creating a reflection of myself and my business onto the web. This project has improved my website traffic, I have seen an uptick in clients, and I myself feel more confident because my website is stunning. I don't hesitate to send it to anyone and everyone. It's a beautiful extension of myself, my business, and what we do."
Francesca Alfano, Registered Dietitian
"Hello Magic is one of a kind. Sinead is so organized, it is incredible! She makes sure to guide you in the direction that is best for your brand and ultimately for your client. I loved that approach and admire that. Sinead is not about simply getting things done, but takes the time to do it right and explains things in such a clear way for it to make sense! Hire her - you will be blown away!"
Nichole Andrews, The Oncology Dietitian
"Sinead is one of the few people I've seen make the most gorgeous, detailed, and thoughtful websites with such deep consideration of the brand and message. She is an excellent communicator and really values your feedback and input. She is truly a pro and I would recommend her to every single person I know for design work. "
Anya Rosen, Birchwell Clinic
"Hello Magic is one of a kind. Sinead is so organized, it is incredible! She makes sure to guide you in the direction that is best for your brand and ultimately for your client. I loved that approach and admire that. Sinead is not about simply getting things done, but takes the time to do it right and explains things in such a clear way for it to make sense! Hire her - you will be blown away!"
Nichole Andrews, The Oncology Dietitian
"Sinead managed to put into my website how I see my business, creating a reflection of myself and my business onto the web. This project has improved my website traffic, I have seen an uptick in clients, and I myself feel more confident because my website is stunning. I don't hesitate to send it to anyone and everyone. It's a beautiful extension of myself, my business, and what we do."
Francesca Alfano, Registered Dietitian
"Sinead is incredibly organized. She has great communication. She really took the time to understand my business, clientele, and my vision for this project. My favorite part about working with Sinead was how organized and streamlined everything was. It was very obvious what my tasks were and what was coming up. Seeing it all put together at the end was most exciting!"
Ashley Kitchens, Plant Centered Nutrition
"Sinead managed to put into my website how I see my business, creating a reflection of myself and my business onto the web. This project has improved my website traffic, I have seen an uptick in clients, and I myself feel more confident because my website is stunning. I don't hesitate to send it to anyone and everyone. It's a beautiful extension of myself, my business, and what we do."
Francesca Alfano, Registered Dietitian
"Sinead is one of the few people I've seen make the most gorgeous, detailed, and thoughtful websites with such deep consideration of the brand and message. She is an excellent communicator and really values your feedback and input. She is truly a pro and I would recommend her to every single person I know for design work. "
Anya Rosen, Birchwell Clinic
"When she set me the final link to view my website, I legit SCREAMED! It was absolute perfection. It was more than I could have ever dreamed of. Sinead is the best listener. She hears what you are saying, what you are nervous about, what you love, what you don't love, and takes that feedback and puts it into your design. Sinead is the sweetest human you'll ever meet and she is a brilliant designer. "
Lauren Anzevino, Photographer
"Sinead is one of the few people I've seen make the most gorgeous, detailed, and thoughtful websites with such deep consideration of the brand and message. She is an excellent communicator and really values your feedback and input. She is truly a pro and I would recommend her to every single person I know for design work. "
Anya Rosen, Birchwell Clinic
"Sinead is incredibly organized. She has great communication. She really took the time to understand my business, clientele, and my vision for this project. My favorite part about working with Sinead was how organized and streamlined everything was. It was very obvious what my tasks were and what was coming up. Seeing it all put together at the end was most exciting!"
Ashley Kitchens, Plant Centered Nutrition
"Sinead's work speaks for itself. She was absolutely the right choice for my business and literally exceeded ALL of my expectations. She showed me potential that I didn't think was possible and elevated my brand to a whole new level that truly stands out! My website is so gorgeous, professional, clear, fun, happy - all the words I wanted. She literally nailed it all!"
Jenna Werner, Happy Strong Healthy
"Sinead is incredibly organized. She has great communication. She really took the time to understand my business, clientele, and my vision for this project. My favorite part about working with Sinead was how organized and streamlined everything was. It was very obvious what my tasks were and what was coming up. Seeing it all put together at the end was most exciting!"
Ashley Kitchens, Plant Centered Nutrition
"When she set me the final link to view my website, I legit SCREAMED! It was absolute perfection. It was more than I could have ever dreamed of. Sinead is the best listener. She hears what you are saying, what you are nervous about, what you love, what you don't love, and takes that feedback and puts it into your design. Sinead is the sweetest human you'll ever meet and she is a brilliant designer. "
Lauren Anzevino, Photographer
"Working with Hello Magic was more rewarding than I ever expected. I love the final name and design! The colors, textures, fonts, images and flow all came together to build a brand I, and others, can relate to. Already, my business is improved simply by having a clear image that anchors my mission. Sinead gently and methodically uncovered my brand.
Kathryn Kravec, Novaterra
"When she set me the final link to view my website, I legit SCREAMED! It was absolute perfection. It was more than I could have ever dreamed of. Sinead is the best listener. She hears what you are saying, what you are nervous about, what you love, what you don't love, and takes that feedback and puts it into your design. Sinead is the sweetest human you'll ever meet and she is a brilliant designer. "
Lauren Anzevino, Photographer
"Sinead's work speaks for itself. She was absolutely the right choice for my business and literally exceeded ALL of my expectations. She showed me potential that I didn't think was possible and elevated my brand to a whole new level that truly stands out! My website is so gorgeous, professional, clear, fun, happy - all the words I wanted. She literally nailed it all!"
Jenna Werner, Happy Strong Healthy
"While it was scary to let go of control, the whole process felt collaborative and synergistic. By the end, the product is more beautiful and well designed than what we could have ever done on our own! Sinead did an amazing job of distilling what we had written in the questionnaires into a creative process. We are so thankful for our process of working with you."
Vanessa Kensing, Holistic Psychotherapy NYC
"Sinead's work speaks for itself. She was absolutely the right choice for my business and literally exceeded ALL of my expectations. She showed me potential that I didn't think was possible and elevated my brand to a whole new level that truly stands out! My website is so gorgeous, professional, clear, fun, happy - all the words I wanted. She literally nailed it all!"
Jenna Werner, Happy Strong Healthy
"Working with Hello Magic was more rewarding than I ever expected. I love the final name and design! The colors, textures, fonts, images and flow all came together to build a brand I, and others, can relate to. Already, my business is improved simply by having a clear image that anchors my mission. Sinead gently and methodically uncovered my brand.
Kathryn Kravec, Novaterra
"Working with Sinead turned my dream into a reality. I am so in love with the colors, the textures, the logo's, the website, and the name "Superbody". Sinead brought out the best in me and coached me through the process. I had so many feelings, and she navigated them all. That takes empathy and leadership and this combined with her obvious talent for design makes her stand out from the competition."
Mascha van Tongeren, Superbody
"Working with Hello Magic was more rewarding than I ever expected. I love the final name and design! The colors, textures, fonts, images and flow all came together to build a brand I, and others, can relate to. Already, my business is improved simply by having a clear image that anchors my mission. Sinead gently and methodically uncovered my brand.
Kathryn Kravec, Novaterra
"While it was scary to let go of control, the whole process felt collaborative and synergistic. By the end, the product is more beautiful and well designed than what we could have ever done on our own! Sinead did an amazing job of distilling what we had written in the questionnaires into a creative process. We are so thankful for our process of working with you."
Vanessa Kensing, Holistic Psychotherapy NYC
"I love my brand and website so much! Sinead listened to all my ideas. The process was easy and not stressful at all. I loved the extra marks and secondary logos and patterns. I think that's so important and not a lot of designers go that far. Sinead has a classy approach and her work reflects that. She has great attention to detail, and her designs look like something you wouldn't see anywhere else."
Anna Selent, Photographer
"While it was scary to let go of control, the whole process felt collaborative and synergistic. By the end, the product is more beautiful and well designed than what we could have ever done on our own! Sinead did an amazing job of distilling what we had written in the questionnaires into a creative process. We are so thankful for our process of working with you."
Vanessa Kensing, Holistic Psychotherapy NYC
"Working with Sinead turned my dream into a reality. I am so in love with the colors, the textures, the logo's, the website, and the name "Superbody". Sinead brought out the best in me and coached me through the process. I had so many feelings, and she navigated them all. That takes empathy and leadership and this combined with her obvious talent for design makes her stand out from the competition."
Mascha van Tongeren, Superbody
"I chose Hello Magic because their portfolio of work looked stunning and professional. Working with Sinead on a custom design was the right decision for my business and I love the way my website turned out. She made a beautiful and efficient website and brand for my business. She also gave great suggestions. She's definitely an expert at what she does!"
Lauren Spears, Forage Nutrition
"Working with Sinead turned my dream into a reality. I am so in love with the colors, the textures, the logo's, the website, and the name "Superbody". Sinead brought out the best in me and coached me through the process. I had so many feelings, and she navigated them all. That takes empathy and leadership and this combined with her obvious talent for design makes her stand out from the competition."
Mascha Van Tongeren, Superbody
"I love my brand and website so much! Sinead listened to all my ideas. The process was easy and not stressful at all. I loved the extra marks and secondary logos and patterns. I think that's so important and not a lot of designers go that far. Sinead has a classy approach and her work reflects that. She has great attention to detail, and her designs look like something you wouldn't see anywhere else."
Anna Selent, Photographer
"Our experience with Hello Magic Studio was fantastic from start to finish. Beginning with our Discovery Call, Sinead instilled a sense of trust and professionalism that immediately drew us in. She exhibited a deep understanding of our business and vision and extended her helping hand with kindness and compassion."
Vicki Landes & Gery Hager, Alpine Refuge
"I love my brand and website so much! Sinead listened to all my ideas. The process was easy and not stressful at all. I loved the extra marks and secondary logos and patterns. I think that's so important and not a lot of designers go that far. Sinead has a classy approach and her work reflects that. She has great attention to detail, and her designs look like something you wouldn't see anywhere else."
Anna Selent, Photographer
"I chose Hello Magic because their portfolio of work looked stunning and professional. Working with Sinead on a custom design was the right decision for my business and I love the way my website turned out. She made a beautiful and efficient website and brand for my business. She also gave great suggestions. She's definitely an expert at what she does!"
Lauren Spears, Forage Nutrition
A budget-friendly option for new or small businesses. Start with one of our unique templates and have it tailored to suit your needs.
Showit website templates
& customisation
shop pre-made design
Take your business to the next level with a totally unique visual identity and online presence. Invest in your image and watch your profits soar.