Agency Eight, established by seasoned New York City fashion stylist Lizzy Polden, provides luxury bridal styling services. With over two decades of experience in high-fashion styling, Lizzy brings unparalleled knowledge and attention to detail to every wedding wardrobe. We worked with Lizzy to create a brand and Showit website that matches the quality of her skills and the high-end wedding clients she serves.
After developing a strategy to discover and define Agency Eight’s brand DNA, our goal was to create a striking visual identity that evoked these aesthetic keywords: Quiet luxury, timeless, elegant, sophisticated, understated, effortless, old money, chic, refined, calm, edgy, urban, editorial, sultry sexy, confident, modern, cool girl, New York cool, vivacious, passionate, bespoke, feminine.
The primary logo bears the business name, tagline, and an icon, forming a clean typographic lockup. It utilises a flared transitional font, striking a balance between a modern aesthetic and timeless appeal. This element of the brand identity will feel quietly confident and self-assured rather than overtly attention-grabbing, thus making room for other brand elements that will steal the show.
The brand icon is a geometric formation consisting of overlapping shapes. It incorporates the letter ‘A’ (for “Agency”), the number ‘8’, and an infinity symbol. The infinity symbol represents the enduring commitment of marriage, reflecting the spirit of a wedding day and the deep connection between couples.
Two distinct patterns were developed to add a unique and artistic touch to Agency Eight’s visual identity. The first is a branded pattern, featuring the business name and icon in a repeating layout. The second pattern is decorative, showcasing an inky, abstract depiction of a hibiscus flower. Both add a feeling of whimsy and elegance to the overall aesthetic
The goal of the typographic system was to channel an editorial, magazine-style aesthetic. Oversized serif titles paired with a modern sans-serif heading font create a bold and striking look. Layouts feature justified text and ample white space to further evoke an edgy, editorial vibe.
At Hello Magic, we are in love with Showit. We’re all about building beautiful websites that attract your dream customers and the only thing better than a gorgeous online home is a gorgeous online home that converts. To get the best of both worlds, you need to know how to optimise your Showit site for SEO.
Excellent photography is one of the key ingredients in a show-stopping, stand-out-from-the-crowd kind of website. Here are our top tips for planning a brand photoshoot that will produce website-worthy images.
“Should I use Showit or Squarespace for my website?” This is a question we hear from many clients. And no wonder. Figuring out whether you should create a website using Squarespace or Showit is like trying to find a consensus over whether pineapple belongs on pizza or not.
Are you considering investing in professional branding or a rebranding project but unsure if it’s even worth it? It’s a valid concern. After all, there are many factors to take into account when making such an important decision for your business. To help you out, we’ll share with you a few cold, hard stats about the benefits of branding that just might convince you to take the plunge.
Template or custom: which is right for you? In this post, we compare all the differences between a custom Showit design and a Showit premade template to figure out which option is best for you and your business.
At Hello Magic, we are in love with Showit. We’re all about building beautiful websites that attract your dream customers and the only thing better than a gorgeous online home is a gorgeous online home that converts. To get the best of both worlds, you need to know how to optimise your Showit site for SEO.
Are you considering investing in professional branding or a rebranding project but unsure if it’s even worth it? It’s a valid concern. After all, there are many factors to take into account when making such an important decision for your business. To help you out, we’ll share with you a few cold, hard stats about the benefits of branding that just might convince you to take the plunge.