Are you considering investing in professional branding or a rebranding project but unsure if it’s even worth it? It’s a valid concern. After all, there are many factors to take into account when making such an important decision for your business.

To help you out, we’ll share with you a few cold, hard stats about the benefits of branding that just might convince you to take the plunge. Let’s start with some big numbers, shall we?

The Value of Professional Branding in Statistics

1. 94% of people said they would be highly likely to recommend a brand they were emotionally engaged with (Gensler, 2013).

If you want people to become emotionally engaged with your brand, professional branding is a must. Emotional engagement leads to loyalty and advocacy, which are both essential for long-term success.

Additionally, emotional engagement has been shown to increase purchase intent since people are more likely to buy from brands they feel positive about. This is why professional branding is so important – it can help you build an emotional connection with your target audience, which can lead to increased sales and loyalty. 

2. Consistent presentation of a brand has been seen to increase revenue by 33% (Lucidpress, 2019).

If you have a professional-looking brand, people are more likely to hand over their hard-earned cash. Your website is often the first touchpoint potential customers have with your brand. If it looks dated or unprofessional, they may not stick around long enough to even learn about your product or service. And this will defeat your business goals before you even get started.

3. 38% of users will stop interacting with a website if the layout is unattractive (Forbes, 2018).

Well, there you have it. If your website looks bad, people will leave and never come back. Ouch. If you want to increase revenue and keep potential customers engaged with your organization, don’t underestimate the power of an attractive website. 

4. It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website (8 Ways Media, 2019).

First impressions really are everything. You have a very short window to make a good impression on website visitors, so you need to make sure your site is well-designed and user-friendly. You also need to make sure your copies are well-written and persuasive. This will make sure potential customers stick around and eventually make a purchase. 

5. 46% of consumers say that they would pay more to purchase from brands they can trust (Salsify, 2022).

Building trust is essential for people to part with their hard-earned cash. Professional branding can help you establish trust with potential customers by conveying that you are a credible and reliable organisation. There you have it. Professional branding can definitely be worth the investment, as it can help increase revenue, build trust, and keep potential customers engaged. 

6. Businesses with poor company branding pay 10% higher salaries (Smart Dreamers, 2022).

If you want to attract top talent, you need to have a strong brand. People want to work for brands that are well-known and respected. If your brand is lacklustre, you’ll likely have to pay more to get people to work for you. Also, keep in mind that if you want to retain employees, you need to have a strong brand as well. People are more likely to stay with brands they feel proud of and connected to. In other words, professional branding can help you save money in the long run by making it easier to attract and retain employees.

How much do you value good branding?

As a consumer yourself, it’s helpful to think about the kinds of brands you love and consistently buy from. We would bet our bottom dollar that their branding is consistent, thoughtful, and tailored to your unique tastes and values. And that’s because their strong branding established an emotional connection with you as their target consumer.

When you buy from a company with strong branding, you feel good about your purchase. You empathize and understand their mission, you believe in what they’re selling, and you know that your money is going to a company that supports causes or values that are important to you. Branding can even shape the way you see yourself–if a brand’s message speaks to you on a personal level, you may start to see yourself in a new light.

This clearly shows that a company’s success is dependent on its ability to create connections like these with target consumers. When done right, branding can make a company top of mind for current and potential customers, establish a loyal customer base, and increase profits.

Consumer trust is pure gold

It’s very hard for companies to establish trust and recognition without a clear, concise, and compelling (swear we weren’t trying to alliterate there!) brand identity. Therefore, whether you choose to invest now and reap the rewards, or save up and invest later, a professional branding project is in the stars for every business that hopes to succeed.

To learn more about professional branding, read our blog What Exactly Is A Brand Identity? This guide can help clear up any confusion you may have about what a brand identity is, how it’s different from a logo, and how to create one for your business.

If you have more questions, reach out to us through Instagram DMs!

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This article was written by our wonderful content writer, Chatty Garrate.