Branding Archives - hellomagic.io

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A woman of color holding color swatches.

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Between “branding”, “brand voice”, “brand identity”, “visual identity” and the overarching term “brand”, there’s a lot happening under that umbrella. Brand identity is an essential part of the design process here at Hello Magic Studio so, in this post, we’ll clear it up.

What exactly is a brand identity?

Branding

Business woman writing in her notebook on a table.

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In the design industry, it’s common practice to deliver multiple concepts to clients and then widdle down the final idea based on their feedback. In the early days of Hello Magic, we would start by presenting three to twelve logos, ask the client which they liked best, do a round of edits based on their feedback, and REPEAT!

Why We Use The One Concept Method

Branding

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