Alden Clothing is a bespoke women’s fashion label based in Melbourne, Australia.
They offer a unique shopping experience where customers have the opportunity to
mix-and-match details to design their own garments. Customers can select from a
range of sleeve and bodice styles, dress lengths, and fabrics to create their ideal
combination.
We worked with founders Hannah and Jeff Coyle to bring their new and
groundbreaking business idea to life. We created a luxurious brand to echo the
timelessness and quality of linen and the handcrafted approach. We developed a
site structure and wrote strategic copywriting that guides users through a unique
experience to build their own custom Alden piece. We partnered with Arq Design
Studio to develop the Alden website on Shopify.
Finally, we worked with Alden to design high-end packaging, including tissue paper
a linen care card and a garment box.
Alden Clothing is a bespoke women’s fashion label based in Melbourne, Australia. They offer a unique shopping experience where customers have the opportunity to mix-and-match details to design their own garments. Customers can select from a range of sleeve and bodice styles, dress lengths, and fabrics to create their ideal combination.
We worked with founders Hannah and Jeff Coyle to bring their new and groundbreaking business idea to life. We created a luxurious brand to echo the timelessness and quality of linen and the handcrafted approach. We developed a site structure and wrote strategic copywriting that guides users through a unique experience to build their own custom Alden piece. We partnered with Arq Design Studio to develop the Alden website on Shopify.
Finally, we worked with Alden to design high-end packaging, including tissue paper, a linen care card and a garment box.
copywriting, branding, website design
Alden Clothing
Hannah coyle
"Working with Sinead was absolutely the right decision - our business required a custom design due to the complex nature of the site and Sinead helped achieve our design vision that we had right from the start.
The finished design for all aspects (website, brand collateral etc) has absolutely exceeded our expectations. Sinead was able to bring our vision to life, while also bringing in her own expertise and ideas. Working together on this has allowed the finished product to utterly shine and we are so confident that a better result could not have been achieved."
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