Hollingsworth Design
BRANDING, STRATEGY, COLLATERAL, COPYWRITING, WEB DESIGN
Hollingsworth Design, an architecture firm based in Louisiana and Baton Rouge, recently worked with our team to rebrand their business and create a more modern and impactful brand identity.
We began the process by conducting a thorough analysis of the firm’s current branding, marketing materials, and online presence, and identified areas where improvements could be made. Our team worked closely with the Hollingsworth Design team to define their brand values and unique selling points, and used this information to create new logo variations and new brand identity that better resonated with their target audience.
The new logo was modern and versatile, with a clean design and a colour palette that represented the firm’s brand values. We also developed a set of brand guidelines to ensure consistency across all marketing materials, including typography, colour schemes, messaging, and more.
Our team then completely redesigned the firm’s website, with a focus on providing a user-friendly experience, showcasing their portfolio of work, and communicating their unique approach to architecture and design. The new site design was modern, clean, and easy to navigate, and the new visual content effectively conveyed the firm’s expertise and capabilities.
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