Centre for Eating Disorder Coaching | Project Showcase


The Centre for Eating Disorder Coaching (CEDC) was created by Sasha Paul, an eating disorder recovery coach and the founder of Natural Food Therapy. Its aim is to train professionals to treat eating disorder patients using a coaching approach.

The main objective of the project was to create a brand identity and online presence that conveyed professionalism, expertise, and a sense of community to potential students. We worked with Sasha to develop a visual identity, featuring a professional and modern colour palette, high-end typography, and warm, uplifting imagery. We also created a set of brand guidelines to ensure consistency across all marketing materials. We developed a compelling brand voice and conversion-focused copywriting that spoke directly to the ideal client. A new website was designed with a clean, easy-to-use layout, focused on showcasing the centre’s courses, experts, and resources.

The end result is a cohesive and professional brand identity that effectively communicates CEDC’s values, mission, and approach to recovery coaching education in a way that is approachable, easy to understand, and provides a sense of community and support to potential students. The website design reflects CEDC’s commitment to providing professional training and resources to support students in their journey to becoming eating disorder recovery coaches.