Keyword selection is an essential part of SEO that can make or break your website’s search engine rankings. But with so many keywords to choose from, it can be overwhelming for beginners. In this beginner’s guide, we break down the process of keyword selection into simple steps that anyone can follow. By understanding search intent, using keyword research tools, and analysing your competitors, you can choose the right keywords for your website and drive more organic traffic.
Heirloom Provisions, a produce and private dining business in Mornington Peninsula, Victoria, collaborated with our team to create a unique brand identity that accurately represents their mission, values, and offerings. We designed a new logo, custom patterns, and messaging that emphasizes their commitment to using locally sourced, high-quality ingredients. The project’s success has helped position Heirloom Provisions as a popular and distinctive preference of pastry and food lovers.
Simply having a website isn’t enough. You need to keep visitors engaged and interested and entice them to stick around for longer. In this blog post, we share 10 sure-fire ways to keep visitors hooked on your website, from spicing up your design and content to offering valuable incentives and providing real-time support. Read on to discover how to boost engagement, improve user experience, and reduce your bounce rate!
In today’s digital age, creating an effective website sales page is crucial for businesses. The psychology of how people think and behave is key in creating a sales page that resonates with your audience and persuades them to take action. By using emotional triggers, social proof, visuals, and other tools, businesses can create a sales page that establishes trust, communicates value, and drives sales. In this blog post, we’ll explore the psychology behind creating effective website sales pages and how you can apply it to your business.
As a small business owner, having the right tools can make a huge impact on your success. Whether you’re a photographer, nutritionist, coach, psychologist, copywriter or in any other line of work, there are many tools available that can simplify your life and boost your productivity. In this post, we’ll introduce you to the top 12 must-have tools that can help you take your business to the next level. Whether you’re a seasoned professional or just starting out, these tools will help you enhance your work, increase your creativity and streamline your workflow.
Are you tired of feeling like you have to fit into a world that values extroversion? In her book, “Introvert Power,” Laurie Helgoe empowers introverts to embrace their unique qualities and unlock their full potential. Get ready to delve into the introvert’s world and discover the power within. Read the latest book review now on hellomagic.io.
Drawing inspiration from the idea of love, warmth, and nostalgia, this brand aesthetic concept uses visual imagery, keywords, and a unique colour palette to create a unique and captivating aesthetic. Perfect for the lover brand archetype, this moodboard feels romantic and luxurious. Read on to learn more about this concept and how it can be used to create a unique and memorable brand identity.
No one likes boring legal things. But sometimes in life, we gotta put our big kid pants on, and deal with something less than thrilling on our to-do list. Understanding what you need to do for website security and legal compliance can be overwhelming. We’ve put together a list of five ways to legally protect your small business website.
Are you looking for ways to differentiate your business and stand out from the competition? Creating a sub-brand might be the answer. A sub-brand is a brand within a brand, with its own unique identity and market positioning. In this blog post, we’ll explore the benefits and challenges of sub-branding and provide examples of well-known sub-brands. We’ll also discuss the pros and cons of using a sub-brand as part of your branding strategy. Don’t miss out on this valuable information for your business!
Staying on top of the latest trends in branding, packaging and website design is crucial for staying competitive in today’s market. In this blog post, we will take a closer look at the key trends that are shaping the branding landscape in 2023.
Core values are the fundamental beliefs that drive a company’s actions and decisions. They provide a framework for creating a consistent brand experience and for making strategic decisions that align with the company’s overall mission and vision. But identifying your brand’s core values is not easy, that’s why in this blog post we’ll look at how to identify your brand’s core values, and provide examples of well-known companies that have put their core values into practice.
As a female small business owner, it’s easy to fall into the trap of comparing yourself to others and feeling like an imposter in your industry. But with the right mindset and tools, you can overcome these struggles and continue to thrive. Learn how to practice mindfulness, celebrate your successes, surround yourself with support, and much more with our proven tips and strategies.
When it comes to your business’s online presence, your website is often the first thing that potential customers see. That’s why it’s so important to make a good impression with a well-designed, professional website. But with so many templates and DIY website builders out there, it can be tempting to just go the cheap and easy route. However, investing in a professional website design can pay off big time in the long run. In this blog post, we’ll go over five reasons why a professional website design is worth the investment for your business.
In Big Magic, Elizabeth Gilbert encourages readers to embrace their creativity and to trust in their own unique artistic vision. Gilbert’s inspiring words will leave you feeling empowered to create something of your own. Get motivated to pursue your creative passions with Big Magic!
Learn about the twelve brand archetypes and how they can help you create a strong and resonant brand identity. From the Caregiver to the Sage, discover which brand archetype best aligns with your values and goals.
As a business owner, you understand the crucial role that brand identity plays in the success of your company. A strong brand identity helps you stand out from the competition, attracts and retains customers, and establishes trust and credibility. While it may be tempting to save money by creating your own brand identity or using […]
Are you feeling overwhelmed by social media? It’s time to take control of your relationship with it! Get our five tips on how to create a happier, healthier relationship with social media. From setting boundaries to being selective about who you follow, these tips will help you turn social media into a positive and enriching part of your life.
We designed a stylish kid-friendly brand identity for Alexander Paediatric Optometry, a London-based practice owned by Dr. Nicola Alexander. The brand is playful, appeals to young and old, and carries a nod to academia.
Template or custom: which is right for you? In this post, we compare all the differences between a custom Showit design and a Showit premade template to figure out which option is best for you and your business.
Whether you’re a business owner right now or you’re waiting to take the plunge, you know that there’s tons of information and new skills to learn. Books are an amazing resource to help you cultivate knowledge. Reading a good book is like sitting down with the smartest people in the world and listening to them […]
Kevin Benoit is a wedding and elopement photographer based in New Orleans, Louisiana. We worked with Kevin to recreate his brand as a wedding vendor. We designed a full visual identity meant to evoke timelessness, elegance and warmth. We designed and developed a new Showit website to guide his clients through a unique experience.
Are you considering investing in professional branding or a rebranding project but unsure if it’s even worth it? It’s a valid concern. After all, there are many factors to take into account when making such an important decision for your business. To help you out, we’ll share with you a few cold, hard stats about the benefits of branding that just might convince you to take the plunge.
Alden Clothing is a bespoke women’s fashion label based in Melbourne, Australia. They offer a unique shopping experience where customers have the opportunity to mix-and-match details to design their own garments. Customers can select from a range of sleeve and bodice styles, dress lengths, and fabrics to create their ideal combination.
Do you have a bunch of *AMAZING* reviews from your past clients or customers on Google? Wondering if they ever actually get read by your potential clients or customers? Social proof is an essential marketing tool. Let’s not let that compelling testimonial gold go to waste or get lost in an Internet black hole!
“Should I use Showit or Squarespace for my website?” This is a question we hear from many clients. And no wonder. Figuring out whether you should create a website using Squarespace or Showit is like trying to find a consensus over whether pineapple belongs on pizza or not.
Excellent photography is one of the key ingredients in a show-stopping, stand-out-from-the-crowd kind of website. Here are our top tips for planning a brand photoshoot that will produce website-worthy images.
Love it or hate it, your website can’t exist without copywriting. Combined with strategic design, copy is pivotal in guiding your visitors right where you want them and convincing them to make a move. It can truly make the difference between a visitor who’s hooked and one who bounces right on off your site.
Lina Skukauskė is a life coach and alternative therapist located in Lithuania. She supports awakening women to do inner work, heal from trauma and manifest their most expansive, feminine, heart-led lives.
So you’ve got a shiny new website? (Best. Feeling. Ever.). But is it showing up in search engine results? Contrary to popular belief, Google is not omniscient (shock horror, I know!). Google doesn’t magically know about every new website that is ever launched. It also doesn’t know when you’ve added a new page or deleted an old one. We have to tell it!
Creating a high-converting website may sound like black magic, but it doesn’t have to be. Thanks to Showit’s responsive interface, there are many simple ways to make sure your website is user-friendly and primed for conversions.
We worked with Savanna to establish a brand and website that serves as an extension of her approach to photography and reflects her soulful personality.
At Hello Magic, we are in love with Showit. We’re all about building beautiful websites that attract your dream customers and the only thing better than a gorgeous online home is a gorgeous online home that converts. To get the best of both worlds, you need to know how to optimise your Showit site for SEO.
In the design industry, it’s common practice to deliver multiple concepts to clients and then widdle down the final idea based on their feedback. In the early days of Hello Magic, we would start by presenting three to twelve logos, ask the client which they liked best, do a round of edits based on their feedback, and REPEAT!
Showit is a dream of a website platform. Both designers and business owners rave about Showit because it’s stupidly easy to use and presents very few limitations when it comes to design. But more than how fun and simple the platform is to use, Showit also offers a very interesting option when it comes to blogging.
Staying motivated as an entrepreneur isn’t just “helpful”, it’s essential. You are your own boss and no one else will care what you are doing with your time. Want to finish at 2pm, get into bed and eat popcorn? You can! (I do). Want to ignore all hunger pains and continue to pretend you don’t need to pee to work just a liiiiitle bit longer? Go for it! (I do).
Squarespace is a powerful and easy way to build a website. It lets you do all sorts of fancy things without writing a single line of code, which is amazing! But, there are some limitations to what you can achieve using the Squarespace blocks and Site Style editor. That’s where custom code is going to come in super handy.
Between “branding”, “brand voice”, “brand identity”, “visual identity” and the overarching term “brand”, there’s a lot happening under that umbrella. Brand identity is an essential part of the design process here at Hello Magic Studio so, in this post, we’ll clear it up.
Naming your business is a daunting task all entrepreneurs have to face in the early days. We’re laying out our step-by-step guide to help you find the business name of your dreams.
Natural Food Therapy is a virtual eating disorder recovery clinic. It is founded and led by nutritional therapist, life coach, and eating disorder specialist, Sasha Paul.
Have Lover, Will Travel is a wedding officiant and honeymoon travel planning business owned and operated by Elizabeth Norment. Based in New York City, Have Lover, Will Travel bookends their client’s love stories.
Tia Nash Photography is a wedding and elopement photography business based in New Orleans and owned by Tia Bilinsky. A celebration of diversity, pride and love, Tia Nash Photography is on a mission to show the world that love does not have a single aesthetic.
Christina is a creative soul, passionate about capturing authentic imagery. We created an ultra-luxury brand to appeal to her high socioeconomic clientele.
Veronica Polce is the heart and soul of Veronica Joy Events. She came to Hello Magic Studio looking to seriously up her business game with professional design.
Belle Martin is a wedding photographer based in Melbourne, Australia. She serves young couples planning for and celebrating on the most special day of their lives. Our explicit goal for the project was to ensure the potential clients will find Belle Martin Photography hard to forget when selecting a photographer.
When Jayci Foster approached us with dreams of starting her own women’s clothing boutique, we were absolutely ITCHING to design her something special. We created a warm, adorable and truly enticing brand identity to establish the Havey Roe aesthetic. We used unique illustrations and feminine colours, and we couldn’t be happier with the outcome!
We created a strong and memorable brand for Lisa Bruno of Well Done Nutrition. The design establishes Lisa’s new business as a strong choice in a competitive industry. We used modern colors and delicate design details that veered away from the anything cliche. The elegancy is kept relevant with clean sans serif font pairings and on-trend imagery.
We have created for photographers, florists, dietitians, psychologists, real estate businesses, clothing boutiques, beauticians, fashion labels, wedding vendors, event planners, and skincare and beauty products.