Your website is your digital handshake—the first impression potential clients have of your business. And let’s be real: no one hires an interior designer with a clunky, uninspired website. Your work is all about creating beautiful, functional spaces, so your website should follow suit. A great interior design website doesn’t just showcase your portfolio—it sets the tone for what it’s like to work with you, tells your story, and helps you connect with the kind of clients you actually want.

But creating a website that truly reflects your brand can feel like a daunting task. What should you include? How do you make it feel you? And how do you ensure it attracts dream clients while keeping things effortless to navigate? Don’t worry—I’ve got you covered. Let’s dive into how to create a website that’s as thoughtfully designed as the spaces you create.

Step 1: Define Your Brand Aesthetic

First things first—your website needs to feel like an extension of your brand. Think about the kind of experience you want to create for your clients. Are you all about high-end luxury? Your website should exude polish, with sleek layouts, elegant typography, and a restrained colour palette.

Or maybe you lean into an eclectic, playful vibe? Then you’ll want bold colours, quirky graphics, and a layout that feels dynamic and fun. If you work with a more budget-conscious audience, focus on creating an approachable, welcoming tone—think soft pastels, friendly fonts, and an intuitive structure that’s easy to navigate.

Every detail, from the images you choose to the spacing on your page, should reflect the style and experience clients can expect from you. Your website is a digital mood board for your brand—make it count!

Step 2: Essential Pages for Your Interior Design Website

Let’s talk structure. A well-organised website makes it easy for visitors to find what they’re looking for (and helps them fall in love with your work along the way). Here’s what every great interior design website needs:

Home Page

Think of your home page as the foyer of your website—it should wow visitors the moment they walk in. Use stunning imagery from your best projects, pair it with a punchy tagline that captures your unique style, and add a clear call-to-action like “View Our Portfolio” or “Book a Consultation.”

About Page

Your clients want to know the person behind the beautiful spaces. Use this page to tell your story—what inspires you, what drives your design philosophy, and what makes your approach special. Include a professional headshot (or a fun, candid photo if that fits your vibe) and a few personal touches to make it relatable.

Portfolio/Projects Page

This is where the magic happens. Showcase your best work with high-quality images and thoughtful descriptions that walk visitors through your process. Don’t just show the finished product—talk about the challenges, the inspiration, and the little details that made each project special. If you offer multiple services, consider organising your portfolio by category for easy navigation.

Services Page

This is where you spell out what you offer and why you’re worth every penny. Whether you specialise in full-service design, e-design, or consultation packages, make it clear what clients can expect. Bonus points if you include a few FAQs to address common questions and set expectations.

Contact Page

Keep it simple but welcoming. Include a form that collects basic info like name, email, and project details. A personalised note (e.g., “We can’t wait to hear about your project!”) can go a long way in making clients feel excited to reach out.

Blog (Optional)

If you’re up for it, a blog can be a powerful way to showcase your expertise and build trust with potential clients. Share design tips, trends, or behind-the-scenes peeks at your process. Plus, blogs are great for SEO, which means more people finding you online.

Step 3: Showcase What Makes You Unique

Your website isn’t just a place to show off pretty pictures (though that’s important too). It’s an opportunity to highlight your unique value as a designer.

• Testimonials: Let your past clients sing your praises. A well-placed testimonial can do wonders for building trust and credibility.
• Press and Awards: If you’ve been featured in a publication or won an award, don’t be shy—this is your moment to brag (tastefully).
• Storytelling: Use your portfolio to tell the story behind each project. Clients love to see the thought process and care that goes into your work.

By showcasing what makes you different, you’ll stand out in a crowded market and attract clients who appreciate your specific style and expertise.

Step 4: Prioritise Functionality and Usability

Your website should be as functional as it is beautiful. Think about it—would you want to work in a space that’s cluttered and confusing? Neither do your clients.

Make sure your site is easy to navigate, with clear headings and calls-to-action guiding visitors toward booking a consultation or exploring your portfolio. And don’t forget about mobile! Many people will be browsing your site on their phones, so it’s essential that your design looks great and works seamlessly on any device.

Step 5: Make Every Detail Count

From the typography to the copy, every element of your website should feel intentional. Avoid generic stock photos—these can make your site feel impersonal. Instead, invest in professional photography and take the time to craft copy that reflects your voice. If writing isn’t your strong suit, consider using a website template (like Sutton!) that comes with pre-written copy designed to help you get started.

Remember, your website is an extension of your design studio. It should set the stage for the experience clients can expect when they work with you.

Ready to Make Your Website Shine? Meet Sutton.

If the idea of creating a luxury website from scratch feels overwhelming, I’ve got good news. Sutton, our latest Showit template, was designed specifically for interior designers, architects, and creative service providers.

With clean, modern layouts, pre-written copy, and built-in SEO tools, Sutton makes it easy to build a website that’s as thoughtfully curated as your portfolio. It’s your shortcut to creating a digital presence that wows potential clients and helps you grow your business.

Explore Sutton today and let’s create something beautiful together.