Coastal Wellness, founded by Devin Eschbach, is a leader in the holistic wellness space. It focuses on the unique needs of young mothers and senior women. As part of this project, Hello Magic Studio developed the Coastal Wellness branding. Our goal was to create a visual identity that matched its mission. With locations in Claremont, CA, and Bluffton, SC, Coastal Wellness offers both in-person and virtual services. Their specialties include functional nutrition, holistic skin therapies, and restorative yoga. They also offer guided meditation. Therefore, the heart of the Coastal Wellness branding is to create a space where clients feel genuinely cared for as they work towards their wellness goals.
We wanted to enhance the Coastal Wellness branding and create a website that reflects its commitment to personalized, empathetic care. Inspired by serene coastal aesthetics, we developed a brand identity that feels refined and approachable. This is the experience clients can expect at Coastal Wellness. Unlike larger wellness centers, the Coastal Wellness branding carries a warm and inviting energy, which reflects Devin’s friendly and compassionate nature.
The logo suite we crafted combines timeless appeal with a modern twist. A custom palm tree icon symbolizes the connection between Coastal Wellness’s roots in California and South Carolina. It adds a touch of nature and a coastal vibe to the brand’s look. Moreover, this element is woven throughout the branding, from the main logo to digital assets and printed materials. It ensures a consistent and memorable presence.
In addition, the website we designed integrates seamlessly with the Coastal Wellness branding. It offers a user-friendly experience that guides clients through their services. The design highlights their holistic approach. It includes intuitive navigation and thoughtful touches that make visitors feel welcome. As a result, this project ensures that Coastal Wellness’s online presence matches the high-quality, supportive experience they provide in person.
To strengthen the Coastal Wellness branding story, we used phrases like “Nurturing Your Path to Wellness.” This highlights the supportive essence of their services. The result is a cohesive brand identity and a beautiful, functional website. It invites clients to begin their wellness journey with confidence.
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Are you considering investing in professional branding or a rebranding project but unsure if it’s even worth it? It’s a valid concern. After all, there are many factors to take into account when making such an important decision for your business. To help you out, we’ll share with you a few cold, hard stats about the benefits of branding that just might convince you to take the plunge.