Based between New York & New Jersey, Lauren Anzevino has made a name for herself with her authentically joyous photography. At the heart of her work is a genuine commitment to capturing moments that radiate joy, ensuring everyone feels their best. Her ethos is grounded in three core aesthetic principles: grounded, inviting, and minimalistic.
We first teamed up with Lauren back in 2020. However, as her artistry grew and she began attracting a more upmarket clientele, 2023 seemed like the perfect time to refresh her branding to match her evolved portfolio. The revamped brand effortlessly combines luxury with a sense of calm confidence, balancing warmth and approachability. From the contemporary typographic logo to the abstract floral icon, every aspect has been designed to resonate with a refined, yet inviting, vibe.
The digital revamp was brought to life on the Showit platform, with the website exuding a refined elegance. It's characterised by neat, organised designs and enriched with textures such as grain and soft brushed surfaces, ensuring it’s a standout in the high-end photography space. Crafting this unique brand and website design was a collaborative journey. Through meticulous design, we've created a digital space worthy of Lauren's refined approach and her evolving journey in the lifestyle photography industry."
branding, website design & development, copywriting, print & digital collateral
Lauren Anzevino Photography
Lauren Anzevino
“I can't say enough about my finished project -- it's everything I wanted and more. I feel so much more grounded in my business, I felt more confident raising my prices, and I've gotten more new clients since launching than I was getting at the end of using my old website. I feel my website now accurately represents me and my business AND my clients LOVE my site! Everyone keeps telling me how representative it is of me!
I'll only ever work with Sinead on my branding because she treats each project like they're for her own business–with love, enthusiasm, and creativity. She takes exactly what's in my head and turns it into magic and a real life vision. She listens, understands, and doesn't stop until it's perfect.”
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