Manhattan Modern Therapy is a boutique psychotherapy practice in New York City, led by founder and perinatal specialist Salina Grilli. The practice supports women through fertility, pregnancy, postpartum, and early motherhood with a blend of clinical depth and genuine human warmth. The existing brand no longer reflected the sophistication or emotional intelligence of the practice, nor the aesthetic sensibilities of its high-achieving audience. The project called for a full visual identity and Showit website that felt modern, grounded, and aligned with the lived experience of Manhattan Modern Therapy’s clients.

The brand identity leans into a quietly elegant aesthetic, drawing on soft textures, muted tones, and refined typography to communicate safety and sincerity without losing professionalism. This comes through in the painterly, dreamlike backdrops, tactile grain, and soothing colour palette—each chosen to feel intimate, thoughtful, and grounded in the emotional landscape of motherhood. Every detail was crafted to reflect warmth and credibility in equal measure, allowing the brand to feel both deeply human and clinically advanced.

aesthetic keywords

Manhattan Modern Therapy

Quiet
Relatable
Cozy

strategy, brand, showit website, copywriting

Deep wine tones pair with airy neutrals and gentle watercolour washes to create a sense of calm, intimacy, and thoughtful depth. Organic floral-inspired marks introduce a feeling of growth and gentleness without drifting into anything overly feminine or clinical. These choices help the practice stand apart from the soft-pink, overly polished aesthetics commonly seen in the perinatal therapy space, offering a more refined, emotionally intelligent alternative.

The result is a cohesive brand and website system that feels modern, nurturing, and clinically grounded—positioning Manhattan Modern Therapy as a trusted, aesthetically attuned practice for women navigating the full spectrum of motherhood.