Francesca Alfano is a functional integrative medicine dietitian offering online nutrition coaching services. Francesca focuses on fertility, hormonal health, and sustainable weight management. Unlike fad diets, she uses an individualized functional medicine and culinary nutrition approach to help her clients integrate realistic strategies that build sustainable, lifelong habits so they can confidently nourish their bodies and optimize their metabolic health.
We worked with Francesca to establish a brand identity and online presence for her newly established business. Inspired by the Hamptons, Montauk and the Greek Islands, our goal was to create an aesthetic that felt fresh, energetic and luxurious. To appeal to the Hamptons residents that Francesca plans to work with, we employed simple brand elements that produced a refreshing, feminine outcome.