Based in Mornington Peninsula, Victoria, Heirloom Provisions is a produce and private dining business started by pastry chef Laura Skvor, who trained at the famous Le Cordon Bleu cooking school in Paris. Our team recently had the opportunity to collaborate with them for their brand launch. Our goal was to create a unique brand identity that accurately represented the brand’s mission, values, and offerings.
We designed a new logo that reflects the brand's image of luxury, integrity, lavishness, and sophistication. The logo features a modern take on a classic font, with a simple yet elegant emblem that captures the essence of the brand. Our team also created a comprehensive brand identity that included custom patterns and graphics to use on their collateral. To further differentiate the brand from competitors, we also crafted a brand messaging framework that communicates the brand's unique selling points to potential customers. The messaging emphasizes the brand’s commitment to using locally sourced, high-quality ingredients to create unique and delicious pastries and dishes.
Overall, the branding project was a success and has helped to position Heirloom Provisions as a distinctive and popular preference of pastry and food lovers.