Birchwell Clinic is a functional medicine practice based in New York City. We worked with founder, Anya Rosen to develop a compelling brand identity and online presence from the ground up. We renamed the practice, inspired by the birch tree as a symbol of new beginnings, growth, and healing. We strategised to create a high-end digital experience that makes healthcare feel luxurious and inspiring. We wrote targeted, succinct copy to ensure suitable clients fall in love straight away. The Birchwell website was designed and then developed on Showit. Finally, we wrote and designed a range of branded resources including a lead magnet, Instagram templates and a welcome packet.