Wandergear was created to embody the rugged landscapes of Alaska and to outfit the adventurous spirit of its people. The brand is centered on sustainability with a keen focus on well-made climbing gear and outdoor wear that is made to last. The visual identity is spirited and fresh. Letters within the logo were cut with rugged indents, while the “W” was carefully crafted to connote the crossing of paths. The rollout included the use of maps, a mountain range section divider, and fuss-free typography to create a visually intriguing brand identity.

DESIGNED BY SINEAD EASDON

Wandergear

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