Lina Skukauskė is a life coach and alternative therapist located in Lithuania. She supports awakening women to do inner work, heal from trauma and manifest their most expansive, feminine, heart-led lives. Lina uses Emotional Freedom Technique (or “EFT”) and Matrix Reimprinting, along with life coaching practices to guide women to overcome their limiting beliefs and develop self-love.

We worked with Lina to firmly establish who her ideal client is to provide clarity as the business grows. We also aimed to cement Lina’s status as a high-quality life coach and alternative therapist. We embedded the visual concept with magical qualities to attract spiritually open-minded women.

To represent Lina’s culture and personal style, the brand adopted Nordic and Scandinavian. This minimal, clean foundation will also provide a suitable canvas for Lina’s photography and appeal to the “perfectionist” tendencies in the ideal client. The brand is intentionally feminine, restrained and high-end, with thoughtfully considered details that reflect Lina’s personality and beauty-oriented approach to life.