Excellent photography is one of the key ingredients in a show-stopping, stand-out-from-the-crowd kind of website. Your brand imagery is one of the few things that your designer doesn’t have any control over. It’s up to you to provide them with images that will elevate the overall look and feel of your site.
Here are our top tips for planning a brand photoshoot that will produce website-worthy images.
What you choose to wear is one of the most important elements in your images. Choose thoughtfully, not quickly. Try things on, buy new items and take your time curating several contrasting outfits for your photoshoot.
If you don’t know any of your brand colours yet, neutrals will be your friend! Try to wear lots of white and cream. Even if your palette doesn’t include white, the brightness can be toned down in editing.
If you know one or two of your brand colours, feel free to wear clothes that match them even if you’re not 100% sure of the shade yet. Colours can be tweaked slightly in editing.
For example, if you know you really want pink to be one of your main colours, go ahead and wear something pink. However, try to choose a pink that is not too bold or too pale. Aim for something in between so that it can be more easily matched in editing.
Remember, your website is not static, but a living space that will evolve over time. It is fine to start with more neutral, basic, “vanilla” images that won’t clash with the rest of your site, and then update them in the future with more “branded” photos.
Props and decor can add lots of interest to your photos and provide a lot more posing opportunities. Consider the things you use or are surrounded by in your real work life. Here are a few prop and decor ideas.
If you use anything particularly aesthetic in your work or you do anything with your hands, show your tools/equipment/supplies e.g. paint & brushes, camera etc.
TIP: Remember, not every image should have you in it! Flatlays, scenery shots, blank spaces and textures are super useful when designing a website.
The best way to know exactly how you want to post is to prepare a shot list. Start creating a secret Pinterest board or an album in your phone a month or so before your shoot. Check out our Pexels collection for inspiration!
Every time you see an image where the person is posing in an interesting or appealing way, save it! Eventually, you’ll have a “full shot” list. You can send it to your photographer and refer to it on the day of the shoot.
Images where you feel like yourself are the ones that will look the best and draw your ideal clients in. People like people who are confident in themselves. That means you should be having FUN! Unfortunately, if you feel awkward during your shoot, that will be glaringly obvious in your images. Do anything you can to feel less awkward and more like yourself. Here are some ideas for helping you to feel more comfortable in front of the camera:
Whether you’re an old hand behind the camera or new to the game, taking images specifically for a website can be challenging! As a website designer, I’ve spent a lot of time struggling to use images taken by even super talented photographers. Here are a few tips for getting photos that will work perfectly on a website.
If you’re a new business owner and you need a foolproof strategy to name your business, we’ve got a real treat for you! As a bonus, we’ve also included a FREE workbook!
Ever heard of the One Concept Method? Want to know why we use it to create strategy-led brand design? Read more about it here.