Natural Food Therapy is a virtual eating disorder recovery clinic based in London. It is founded and led by nutritional therapist, life coach, and eating disorder specialist, Sasha Paul.
We worked with Sasha to craft an entirely new look for the clinic. We wanted to create an online space that offered the target audience an immediate sense of relief. We imagined her emerging from a dark, desperate place to find a safe haven where she is free to explore, learn, be herself and ultimately, recover.
We also endeavored to support Natural Food Therapy’s goal of becoming a leading eating disorder clinic in the UK. This meant that the brand must visually establish the business as credible and trustworthy.
The result of the project is a warm, vital, professional, and welcoming visual identity and website.
View the website at https://www.naturalfoodtherapy.co.uk/