Holistic NYC is the brainchild of Licensed Clinical Social Workers, Sarah Spitz and Vanessa Kensing. Under the Holistic NYC umbrella are two businesses. The first, Holistic Psychotherapy NYC, is a private group practice that offers individual therapy to men and women in New York City. The second, Holistic Spaces NYC, is a property management company that seeks to curate and maintain spaces in which holistic practitioners can provide services that lead to optimal client wellbeing.
This hybrid business model needed an extra thoughtful brand identity and website design to ensure both branches will flourish!
The Holistic NYC brand identity is modern, chic and clean. It is noticeably refined to represent a genuinely professional approach to both therapy and property management. The refinement comes through via elegant typefaces and a predominantly neutral colour palette. To ensure the brand didn’t veer too formal, several organic textures were incorporated which worked to soften the overall aesthetic. The result is a timeless, unique and modern brand identity and two stunning Showit websites.