Belle Martin is a wedding photographer based in Melbourne, Australia. She serves young couples planning for and celebrating on the most special day of their lives. Our explicit goal for the project was to ensure the potential clients will find Belle Martin Photography hard to forget when selecting a photographer.
The Belle Martin Photography brand identity is modern and playful to appeal to the taste of middle-class millennials. It presents a unique take on the wedding aesthetic by playing with fun and gender-neutral colours and an unique and natural “painterly” texture. The typography was carefully chosen to be versatile, readable and timeless. However, it consciously veers away from the use of traditional “wedding script” typefaces. This offers a specific point of differentiation and ensures Belle’s brand is memorable.
The visual identity was thoughtfully constructed so as to make “room” for the photography it lives alongside. The brand identity enhances and complements the Belle Martin photographic style whilst being careful not to overpower the imagery.