Tory Asmus is a mindset, fitness and empowerment influencer brand. Tory’s passion is to help women feel more confident so that they can unlock their potential and become the best version of themselves. She serves her community with high-quality fitness classes, mindset courses, a monthly positivity newsletter, freebies, printables, a blog, a community group and a podcast.
The Tory Asmus brand identity is feminine, playful and modern to appeal to the taste of millennial women. It is vivacious and exciting to reflect Tory’s personality and attract similarly enthusiastic women. In order to stand out from the feminine, primarily pink-toned brands of her competitors, Tory’s visual identity incorporates an especially unique gradient texture. This offers a specific point of differentiation and ensure the brand is memorable.
To embody the “girl power” attitude of the Tory Asmus brand, the colour palette features bursting bubblegum pinks, candy coloured pastels and clean neutrals. The result is an effervescent brand that celebrates all things feminine and joyful!