Superbody is the brainchild of the Dutch fitness and wellness coach, Mascha van Tongeren. She focuses on helping women develop a healthy lifestyle that they can enjoy and sustain for many years to come. The Superbody Coaching brand needed to be modern and chic to appeal to the taste of the women in their forties. We wanted to give it a high-quality, exclusive feel in order to signal and justify the cost of working with Mascha and to make potential clients feel they’ve stumbled on something truly special.
The Superbody Coaching brand exudes vibrancy to reflect the youthful lease on life that both Mascha and her ideal clients embody. While the Superbody visual identity is truly unique, we made a conscious reference to some of the fitness industry design conventions, such as a clean aesthetic and the bold use of neons. The colour palette is strong and motivational, signalling an enthusiastic brand that is interested in movement. However, the colours maintain a professional and exclusive feel so as not veer too young or immature. This was achieved by incorporating black, as well as metallic and luxe paper textures.
The end result is a dynamic, eye-catching and unique brand identity.